Promotion

PROMOTION: Promotion of the town centre and its businesses

To develop, build awareness and promote, locally and regionally, the identity of Northampton town centre and the strengths of its different business sectors, retail and health and beauty, culture and leisure and professional services.

The BID has supported the following activities that have all brought thousands of visitors into the town.

  • Northampton in Bloom
  • Northampton Music Festival
  • Safari Northampton public art
  • Discover Northampton fashion show
  • Safari Supper event
  • Food and Drink festivals
  • Summer outdoor events programme
  • Shop Local campaigns including Independents Day events to support local retailers
  • Northampton Beach support
  • Love Northampton and Discover Northampton activity
  • Christmas campaigns and the Golden Ticket prize draws
  • Christmas trees and Christmas lights
  • Discover Northampton Artist Trail
  • Discover Northampton Summer Childrens Trail
  • Discover Northampton Christmas Magazine
  • Discover Northampton Professional Services Magazine
  • Discover Northampton Food and Drink Magazine
  • Discover Northampton Shopping and Leisure Magazine
  • Themed sector advertorials in local newspapers

In October 2016 the BID held a breakfast event for town centre businesses which focused on ensuring businesses are making the most of the BID and utilising all our promotional channels, including social media, spotlight features, newsletters and more. Download our PR Checklist HERE.

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