Recent Ebulletins

Our new magazine - get involved

 

 

 
Northampton town centre news & events
 
Our new magazine - get involved
"Following on from last week's e-bulletin here's a reminder about our new publication. As part of our change in strategy we are working on a brand new promotional magazine and it's set to land in 30,000 targeted homes and businesses this summer.
 
"Please get involved and make sure your town centre business is included in this A5 16-page (more if demand is there) publication which will be packed with cut out voucher offers and discounts for town centre businesses. We will also include BID updates, what's on details and other editorial pages."
Rob Purdie, BID Executive Director
 
So, to get involved please email us HERE with your ideas for an offer - we need your business name, promotion details and the offer expiry date. The deadline is Friday 29th June. 
 
Celebrating independents
July is Independent Retailer Month and we want to celebrate all the independently owned businesses in Northampton town centre.
 
Share your stories, photos and promotions with us and we will spread the word about your business.
 
Either tag the BID into your social media posts or email the BID office at info@northamptonbid.co.uk.
Find out more about this national month-long campaign HERE .
 
Summer Sports on the Market Square
On Saturday 7 th July and Sunday 8 th July the BID will be hosting a summer sports spectacular on the Market Square.
 
This will include a big screen, village garden and on the Saturday, a touch tennis court for families.
 
So whether you want to chill out in the Garden, watch the Wimbledon tennis tournament, or take in the action from the British Formula 1 Grand Prix there will be something for everyone.
 
The screen and garden will be open from 11am – 6pm on both the Saturday and Sunday.
 
Customer Excellence training - free to BID businesses
 
The BID is working with town centre based training company Beyond Theory to deliver a free Customer Excellence half day training course.
 
This course will focus on how your business can deliver great service to attract new customers and retain existing ones. By the end of the training delegates will:
 
  • Understand the difference between customer service and customer experience
  • Identify aspects of the customer experience where consistency of approach needs to improve 
  • Improve organisational skills to prepare to deliver great service 
  • Learn the importance of taking responsibility to own and resolve customer service issues/complaints
  • Deliver exceptional customer experience when opportunities arise. 
 
Please book as soon as possible as limited places are available and restricted to one person per company/organisation. Book your place HERE .
 
Dates for your diary
 
We are entering the busy summer months and Northampton town centre will play host to lots of different events. Make a note of these key dates...
 
  • Wednesday 20th June - BID monthly Meeting
  • Sunday, 24th June - Hot Air Balloons, Market Square.
  • 6-8th July - Silverstone Formula One Grand Prix Weekend
  • 7th and 8th July - Summer fun in Market Square with a big screen, tennis and village garden
  • 17th-20th July - Graduation Ceremonies for University of Northampton
  • 21st July - Inspired Youth Event on Becketts Park
  • 25th July- 1st September - Summer Beach on Market Square
  • 25th July Customer Excellence training
  • 13th September - University of Northampton Waterside ribbon cutting
  • 19th September - BID Business Conference at Park Inn Northampton
  • 22nd -23rd September - University of Northampton Welcome Weekend
  • 29th September: University of Northampton Freshers’ Event
 
Unsubscribe  
You are receiving this email as an existing contact on the Northampton town centre BID update list under the GDPR legitimate interest criteria. If you wish, you can unsubscribe at any time by clicking the link at the bottom of this email.
 
This email is sent to you as a business located in the
Northampton Town Centre Business Improvement District (BID) 
or partner interested in BID activity
Northampton BID is project managed by Partnerships for Better Business Ltd (pfbb UK)
 
 
01604 837766
 
STAY CONNECTED
 

 

70/18 Northampton town centre news & events







E-bulletin: 'We are not afraid to try something different' and new magazine


Northampton town centre news & events
 
“A new approach… When the going gets tough…”
The changing direction of Northampton town centre BID, from the BID's Executive Director, Rob Purdie...

"The BID is committed to giving the people of Northampton even more reasons to come into their town centre and we are even more focused on the need for change as current market and trading conditions have become turbulent. 

While businesses want us to continue with projects to help improve the cleanliness, environment and safety in town - as well as continuing to promote our town's rich history -the impact of the potential closure of M&S plus many other significant retail failures recently shows the scale of the task we face.

"We will aim to be more radical than in the past and show that we are not afraid to change our approach and try something different." 

No one organisation can affect the level of transformation needed so we will be working closely with partners like the Borough Council and University and listening to local businesses, entrepreneurs, media and residents about what we need to do to improve in the short term but importantly create a sustainable future for the town.

I don’t accept town centres are “dead” but certainly they need to adapt in the 21st Century and ensure that our customers want to “use it so they don’t lose it”!

Our recent Purple Flag award provides a sound platform for building on a strong evening and night time economy and we have plans to engage more with the business service sector who make up a large part of the overall businesses within the BID area but who have had limited support historically.

As we need to maintain impact in the short-term you will see us focus on more regular events in the town bringing in new and unusual activity to create a good vibe and energy while continuing to support local community events such as the Northampton Music Festival and others throughout the rest of the year.

We are also going to produce more targeted promotional material that we believe can increase footfall and spend. We will aim to be more radical than in the past and show that we are not afraid to change our approach and try something different." 
New voucher led magazine - driving more people into the town centre
As part of our change in strategy we are working on a brand new promotional magazine and it's set to land in 30,000 targeted homes and businesses this summer.

Make sure your town centre business is included in the A5 16-page (more if demand is there) publication which will be packed with cut out voucher offers and discounts for town centre businesses. We will also include BID updates, what's on details and other editorial pages. 

Email us
HERE
with your ideas for an offer - we need your business name, promotion details and the offer expiry date. Deadline is Friday 29th June. 

Northampton Music Festival 2018 - THIS WEEKEND
We are one of the lead sponsors for one of the biggest events in the town centre calendar happening this weekend - Northampton Music Festival, Saturday 16th and Sunday 17th June.

Watch senior music lecturer, Jasmine Shadrack talk about how the University of Northampton's chamber choir will open the event on Market Square at 9pm this Saturday

HERE
.

Sunday is the main day where on the main stage in the Market Square
,
popular jazz band, Jazz Colossus, will be kicking off proceedings at midday and h
eadliners, rockabilly band, The Jets, will wow crowds at 8pm - more from festival organiser Graham Roberts
HERE
.

And there will be loads of other stages in
Guildhall Courtyard, All Saints Church Piazza and on Abington Street.
#SHOEPLANTS
We love being involved in this year's #SHOEPLANTS project and that so many BID businesses are taking part.

If you are following the project unfold on social media you will have seen the buzz and excitement it has been creating. It is so much fun to see the plants pop up around St Giles Street and we can't wait to see it continue.
 
Make sure you're following @NorthamptonBID on
Twitter
,
Facebook
and
Instagram
and that you like, share and retweet our messages.
Dates for your diary
We are entering the busy summer months and Northampton town centre will play host to lots of different events. Make a note of these key dates...

  • Saturday 16th & Sunday 17th June - Northampton Music Festival
  • Wednesday 20th June - BID monthly Meeting
  • 6-8th July - Silverstone Formula One Grand Prix Weekend
  • 7th and 8th July - Summer fun in Market Square with a big screen, tennis and village garden
  • 17th-20th July - Graduation Ceremonies for University of Northampton
  • 21st July - Inspired Youth Event on Becketts Park
  • 25th July- 1st September - Summer Beach on Market Square
  • 25th July Customer Excellence training
  • 13th September - University of Northampton Waterside ribbon cutting
  • 19th September - BID Business Conference at Park Inn Northampton
  • 22nd -23rd September - University of Northampton Welcome Weekend
  • 29th September: University of Northampton Freshers’ Event
Unsubscribe
 
You are receiving this email as an existing contact on the Northampton town centre BID update list under the GDPR legitimate interest criteria. If you wish, you can unsubscribe at any time by clicking the link at the bottom of this email.
This email is sent to you as a business located in the
Northampton Town Centre Business Improvement District (BID) 
or partner interested in BID activity
Northampton BID is project managed by Partnerships for Better Business Ltd (pfbb UK)

 
01604 837766
STAY CONNECTED


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