“A new approach…when the going gets tough…”

 

 

 
Northampton town centre news & events
 
“A new approach…when the going gets tough…”
The changing direction of Northampton town centre BID, from the BID's Executive Director, Rob Purdie...
 
"The BID is committed to giving the people of Northampton even more reasons to come into their town centre and we are even more focused on the need for change as current market and trading conditions have become turbulent. 
 
While businesses want us to continue with projects to help improve the cleanliness, environment and safety in town - as well as continuing to promote our town's rich history -the impact of the potential closure of M&S plus many other significant retail failures recently shows the scale of the task we face.
 
"We will aim to be more radical than in the past and show that we are not afraid to change our approach and try something different." 
 
No one organisation can affect the level of transformation needed so we will be working closely with partners like the Borough Council and University and listening to local businesses, entrepreneurs, media and residents about what we need to do to improve in the short term but importantly create a sustainable future for the town.
 
I don’t accept town centres are “dead” but certainly they need to adapt in the 21st Century and ensure that our customers want to “use it so they don’t lose it”!
 
Our recent Purple Flag award provides a sound platform for building on a strong evening and night time economy and we have plans to engage more with the business service sector who make up a large part of the overall businesses within the BID area but who have had limited support historically.
 
As we need to maintain impact in the short-term you will see us focus on more regular events in the town bringing in new and unusual activity to create a good vibe and energy while continuing to support local community events such as the Northampton Music Festival and others throughout the rest of the year.
 
We are also going to produce more targeted promotional material that we believe can increase footfall and spend. We will aim to be more radical than in the past and show that we are not afraid to change our approach and try something different." 
 
Our new magazine - don't miss out
 
Our brand new promotional magazine is set to land in 30,000 targeted homes and businesses this summer – and you have until this Friday, 29 th June to make sure your business is featured.
 
Please get involved in our A5 16-page publication which will be packed with cut out voucher offers and discounts for town centre businesses as well as BID updates, what's on details and other editorial pages – we will print more too if there’s a demand.
 
Please email us  HERE  before Friday with your ideas for an offer - we need your business name, promotion details and the offer expiry date.
 
Customer Excellence training - free to BID businesses
 
Thanks to our work with town centre based training company, Beyond Theory, the BID is offering a free Customer Excellence half-day training course on Tuesday 25 th July, 9am-12.30pm.
 
This training fits in with the BID’s commitment to build on the strengths of Northampton town centre businesses and will support our second Mystery Shopping awards scheme later this year, where participating town centre businesses will be assessed on the quality of their customer service.
 
  • Learn how your business can deliver great service, attract new customers and retain existing ones
  • Understand the difference between customer service and customer experience
  • Identify aspects of the customer experience where consistency of approach needs to improve 
  • Improve organisational skills to prepare to deliver great service 
  • Learn the importance of taking responsibility to own and resolve customer service issues/complaints
  • Deliver exceptional customer experience when opportunities arise. 
 
The tr aining will take place at Beyond Theory in Derngate Mews. Please book as soon as possible as limited places are available and restricted to one person per company/organisation. Book your place  HERE .
 
Summer Sports Spectacular - tennis and racing
On Saturday 7 th July and Sunday 8 th July the BID will be hosting a summer sports spectacular on the Market Square.
 
This will include a big screen, village garden and on the Saturday, a touch tennis court for families.
 
So whether you want to chill out in the garden, watch the Wimbledon tennis tournament, or take in the action from the British Formula 1 Grand Prix there will be something for everyone.
 
The screen and garden will be open from 11am – 6pm on both the Saturday and Sunday.
 
Have your say on the future of local government
 
A consultation on a re-structure of local government in Northamptonshire has begun and we are urging all BID businesses to have their say.
 
All eight authorities in Northamptonshire are working on a proposal for the Secretary of State for Housing, Communities and Local Government which “must command a good deal of local support”.
 
Join members of the public, businesses and stakeholders county-wide to state your views before the final proposal is submitted.
 
The formal consultation process will run until Sunday 22 July .
 
Find more details on the full proposal and complete the questionnaire HERE .  
 
Dates for your diary
 
We are entering the busy summer months and Northampton town centre will play host to lots of different events. Make a note of these key dates...
 
  • Saturday 30th June - Armed Forces Day marching parade 
  • 6-8th July - Silverstone Formula One Grand Prix Weekend
  • 7th and 8th July - Summer fun in Market Square with a big screen, tennis and village garden
  • 21st July - Inspired Youth Event on Becketts Park
  • 25th July - 1st September - Summer Beach on Market Square
  • 25th July - Customer Excellence training
  • 19th September - BID Business Conference at Park Inn Northampton
 
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