The changing direction of Northampton town centre BID, from the BID's Executive Director, Rob Purdie...
"The BID is committed to giving the people of Northampton even more reasons to come into their town centre and we are even more focused on the need for change as current market and trading conditions have become turbulent.
While businesses want us to continue with projects to help improve the cleanliness, environment and safety in town - as well as continuing to promote our town's rich history -the impact of the potential closure of M&S plus many other significant retail failures recently shows the scale of the task we face.
"We will aim to be more radical than in the past and show that we are not afraid to change our approach and try something different."
No one organisation can affect the level of transformation needed so we will be working closely with partners like the Borough Council and University and listening to local businesses, entrepreneurs, media and residents about what we need to do to improve in the short term but importantly create a sustainable future for the town.
I don’t accept town centres are “dead” but certainly they need to adapt in the 21st Century and ensure that our customers want to “use it so they don’t lose it”!
Our recent Purple Flag award provides a sound platform for building on a strong evening and night time economy and we have plans to engage more with the business service sector who make up a large part of the overall businesses within the BID area but who have had limited support historically.
As we need to maintain impact in the short-term you will see us focus on more regular events in the town bringing in new and unusual activity to create a good vibe and energy while continuing to support local community events such as the Northampton Music Festival and others throughout the rest of the year.
We are also going to produce more targeted promotional material that we believe can increase footfall and spend. We will aim to be more radical than in the past and show that we are not afraid to change our approach and try something different."